THIS JUST IN
A request to design a poster for the Committee of Seventy in collaboration with The Pennsylvania Voter ID Coalition.
THE PURPOSE
As of November 6, 2012, all voters must show photo ID every time they vote. With the April 24th primary just around the corner (next week) Seventy and the Coalition seized the opportunity to get the word out.
They launched a campaign, titled, “Photo ID. ASK ME!,” which includes 1,500 posters and 100,000 information flyers to be distributed by volunteers (who will be identified accordingly) at Pennsylvania-area polls. The goal is to raise awareness regarding Pennsylvania’s new Voter ID law.
Being a dot net had its disadvantages.
For starters, it was way too sporty for a bunch of creative designer types. The net imagery just didn’t work for us (know what I’m sayin’?). The biggest draw back, however, was the frustration from clients who assumed we were a dot com. They’d often complain that emails were bouncing back or that they couldn’t find us on the web. We got tired of saying, “It’s because we’re dot NET not dot COM.” Silence. Apparently being a dot net just wasn’t, um, cool.
Our lives are complicated. The responsibilities of maintaining a family, a home, a job, and our health is a daily challenge. We are flooded with bills, forms, applications and important documents that pile up into our personal folder of life—a reflection of how hard it is to keep up.
For our Philadelphia neighbors living below the poverty level, this daily struggle is compounded by a lack of resources and ability to fight for their basic needs. They are often at risk for losing their homes and struggle to keep themselves and their children safe and healthy.
The law firm of Cohen, Placitella & Roth, PC (CPR) approached us to strengthen their visual image. We began with an assessment of their print and digital collateral and concluded that the veteran law firm was replete with stunning results and compelling messages. We also saw opportunities for greater visual clarity and a clean, consistent design approach across the board. In addition, the firm’s name appeared in several different fonts and colors, but this variety lacked purpose. We decided to take a stand there.
Children have always had a STARing role in the work of Jewish Family and Children’s Service of Greater Philadelphia. Each year, thousands of vulnerable and at-risk children are helped by JFCS’ services which include Critical Needs, Special Needs, Open Arms Adoption Network, Child Welfare, Education and Outreach, and Jewish Community Services.
For this year’s annual report, Living Beyond Breast Cancer sought a high impact product. Their theme, “Redefining Definitions,” inspired us to create a piece that could “live beyond” the organization’s yearly reporting.
Dividing their content into two halves—one dedicated to outlining the programs and services of the organization and the other serving as a report on the fiscal year—made it possible to create a multipurpose product. Put together, the halves constitute the annual report, but the first 24 pages can stand alone as an independent organizational brochure.
Jewish Relief Agency (JRA) was founded 12 years ago with one goal in mind, to bring vital food support to hungry, disadvantaged Jewish families in the community.
Each year the organization plans a family-friendly fundraiser to bring exposure to their great work and raise the necessary funds to keep it going. This year, they’ll be celebrating 37 amazing volunteers, internally referred to as the “Yellow Cappers”. These dedicated workers ensure that everything runs smoothly, managing roughly 800 people of all ages who participate in JRA’s monthly food distributions. Every month, volunteers fill the JRA warehouse in northwest Philadelphia, donning bright yellow shirts and caps, packing boxes, loading them up, and delivering them door-to-door to those in need. This hands-on approach led to the theme of this year’s benefit: Hats Off to Hands On.
Philadelphia’s Elfant Wissahickon Realtors, has redefined their status as a local, northwest realtor to a regional force with a rapidly expanding reach. Coinciding with the opening of their company headquarters at 8039 Germantown Avenue last November, they hired us to transition their long-time logo into a mark that better reflects the image of the company. The facelift included the creation of a new visual identity for their stationery program, digital communications, marketing materials, and signage.
Wine by Design, a lifestyle marketing agency that develops signature wines to promote businesses and brands, introduced JETS UNCORKED last year in partnership with the New York Jets football team. They scored big with a 2008 Napa Valley Cabernet Sauvignon and are pleasing fans again this year with two new blends—a 2010 California Chardonnay and a 2009 Red Wine.
Wine by Design approached us to develop an overarching look and feel to effectively promote all three wines under the shortened name, “Uncorked.” This new look will be applied to online banners, advertisements, e-blasts, retail signs, tasting cards, and a landing page housed in the “Fanzone” section of the New York Jets site.
Back in May we posted a concept presentation for The Philadelphia Live Arts Festival and Philly Fringe, an event that supports local artists and brings the world’s newest and most cutting-edge cultural experiences to Philadelphia. For most of the summer, we’ve been working on a ton of collateral for the festival. We’re exciting to see the guides, bus shelters & posters hit the streets! See below for a sampling of promotional material (captured by my phone).
Oh, and get your tickets for the festival (Sept 2-17) while they last!
