The law firm of Cohen, Placitella & Roth, PC (CPR) approached us to strengthen their visual image. We began with an assessment of their print and digital collateral and concluded that the veteran law firm was replete with stunning results and compelling messages. We also saw opportunities for greater visual clarity and a clean, consistent design approach across the board. In addition, the firm’s name appeared in several different fonts and colors, but this variety lacked purpose. We decided to take a stand there.
Children have always had a STARing role in the work of Jewish Family and Children’s Service of Greater Philadelphia. Each year, thousands of vulnerable and at-risk children are helped by JFCS’ services which include Critical Needs, Special Needs, Open Arms Adoption Network, Child Welfare, Education and Outreach, and Jewish Community Services.
For this year’s annual report, Living Beyond Breast Cancer sought a high impact product. Their theme, “Redefining Definitions,” inspired us to create a piece that could “live beyond” the organization’s yearly reporting.
Dividing their content into two halves—one dedicated to outlining the programs and services of the organization and the other serving as a report on the fiscal year—made it possible to create a multipurpose product. Put together, the halves constitute the annual report, but the first 24 pages can stand alone as an independent organizational brochure.
Jewish Relief Agency (JRA) was founded 12 years ago with one goal in mind, to bring vital food support to hungry, disadvantaged Jewish families in the community.
Each year the organization plans a family-friendly fundraiser to bring exposure to their great work and raise the necessary funds to keep it going. This year, they’ll be celebrating 37 amazing volunteers, internally referred to as the “Yellow Cappers”. These dedicated workers ensure that everything runs smoothly, managing roughly 800 people of all ages who participate in JRA’s monthly food distributions. Every month, volunteers fill the JRA warehouse in northwest Philadelphia, donning bright yellow shirts and caps, packing boxes, loading them up, and delivering them door-to-door to those in need. This hands-on approach led to the theme of this year’s benefit: Hats Off to Hands On.
Philadelphia’s Elfant Wissahickon Realtors, has redefined their status as a local, northwest realtor to a regional force with a rapidly expanding reach. Coinciding with the opening of their company headquarters at 8039 Germantown Avenue last November, they hired us to transition their long-time logo into a mark that better reflects the image of the company. The facelift included the creation of a new visual identity for their stationery program, digital communications, marketing materials, and signage.
Wine by Design, a lifestyle marketing agency that develops signature wines to promote businesses and brands, introduced JETS UNCORKED last year in partnership with the New York Jets football team. They scored big with a 2008 Napa Valley Cabernet Sauvignon and are pleasing fans again this year with two new blends—a 2010 California Chardonnay and a 2009 Red Wine.
Wine by Design approached us to develop an overarching look and feel to effectively promote all three wines under the shortened name, “Uncorked.” This new look will be applied to online banners, advertisements, e-blasts, retail signs, tasting cards, and a landing page housed in the “Fanzone” section of the New York Jets site.
Back in May we posted a concept presentation for The Philadelphia Live Arts Festival and Philly Fringe, an event that supports local artists and brings the world’s newest and most cutting-edge cultural experiences to Philadelphia. For most of the summer, we’ve been working on a ton of collateral for the festival. We’re exciting to see the guides, bus shelters & posters hit the streets! See below for a sampling of promotional material (captured by my phone).
Oh, and get your tickets for the festival (Sept 2-17) while they last!
On May 19, 1993, I was in the 3rd grade, no doubt climbing trees in Kentucky (y’all!). Vicki, my future co-worker, was a junior in high school, probably painting her nails black or heading to the record store. Lisa, however, was beginning a new journey. Equipped with a Centris 610, a black and white laser printer, and Futura Condensed, she and her grad school cohort, Ira Greenberg, had just launched Masters Group Design in Philadelphia.
MGD has the great pleasure of designing the marketing materials for the 2011 Philadelphia Live Arts and Philly Fringe Festivals. This includes the development of a festival graphic that helps define the relationship between the two festivals.
Live Arts and Philly Fringe are, in fact, two different festivals. Live Arts takes the main stage and features—by invitation only—a dozen or more of the world’s most cutting-edge, high-quality contemporary performing arts groups. Running simultaneously on the metaphorical “edge” of Live Arts, is Philly Fringe. This unfiltered festival presents the work of new and established artists.
This May as the flowers start to bloom, we are reminded of a colorful promotional piece we created during a stormy time in our recent history.
Two years ago, many of our clients froze their marketing budgets and even considered closing their doors as a result of the recession. To give them a lift, we created a special stimulus “package” that encouraged them to stay visible, cultivate their business, and grow.
The self-mailer was inspired by vintage seed packaging and fruit crate labels. We offered a discount off our design services and, as a lasting symbol of prosperity, we enclosed peony seeds for clients to plant.
